Green Printing


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Visuals are one key towards effective communication. To be able to deliver your message to your audience well, you need supplements, and this include posters, brochures, stickers, catalog printing — you know… props.

I’m a graphic artist. Over the years, I’d like to think that I have done my share in making environment issues more palatable to the public, atleast through visuals. Helping create information materials that would reach the masses, for them to read (or pass on to others), is something fulfilling, atleast for me. Say, the photo above, is one of my designs — it was for the environment concert we organized, called the Baga’t Hangin Musikahan (A Collective Call for Clean Air and the Environment).

Now, of course, since we’re talking environment here — and since we are going towards green purchasing, I guess it’s also time for people like us (who are in the communications field) to consider green printing.

Not sure if there’s one in the country but I found one such green printer company, and it’s PsPrint. It is an environmentally-conscious print company that does cards, custom stickers, custom postcards, custom greeting cards, posters… most probably, anything you can think of that can be printed, they can print it… and they offer 100% recycled paper stocks for most of their business cards, greeting cards, postcards, panel cards, brochures, booklets, sales data sheets, newsletters, and calendars.

The company even recycles all of their paper wastes, and uses soy based inks rather than petroleum based inks (they claim that soy inks emit fewer VOCs (volatile organic compounds) than traditional petroleum inks, and are also helpful in recycling).

Maybe the guys over at PsPrint could read this and branch out here in the country… or, maybe some printing companies here could adopt the green ways of PsPrint.

I know there are a few printing on recycled paper now, so atleast, we’re off to a good start.


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